This toast was awarded with tyhe 1st prize at the Ceramics For Breakfast competition. 5002 creative individuals and institutions from 93 countries have participated with some really good results.
Designer's (George Watson) own words:
When the toaster was first invented eating toast was a social activity that took place on the breakfast table, these days toasters have been relegated to cheap plastic objects hidden away in the kitchen landscape. This toaster is designed to engage the user, re-invigorating the social context of toasting by questioning everything about what we toast with today. I was also keen to make playful object to be proud of having on your breakfast table. Slip moulded bone china allowed me create this intricate and sculptural form, but also provided the material longevity that I required. This is a toaster that brings life and joy to a stagnant domestic appliance, and iconic object for the home.
2 Comments
1 Viktor Mulić wrote:
I am a R & D in Libertas company which is a sales company covering markts of Poland, Hungary, Germany, Serbia, Ukraine, etc. please check our web site http://www.zest.bz, http://www.medolight.pl
I am very interested in Toasta automatica is there any way to get in toutch with Gorge Watson or the Producer of the Toaster?
Thank You for your help
Viktor Mulić
2 diogo wrote:
Hi Viktor,
this project was awarded with the MACEF DESIGN AWARD 2007. I would suggest that you get in touch with MACEF and ask them for more information and/or the designer's contact. Unfortunately i don't know him nor i have george watson contact.
If you wish to contact me please use my email address instead (envelope icon on the top left of the page). Thank you.
Best regards.
Diogo